Shivangini, Author at My Blog

Google Ads for Small Businesses in Singapore: What Works, What Wastes Money, and What to Do Instead

by Shivangini

26 May/26

Google Ads can be one of the highest-ROI channels available to a small business in Singapore. It can also be a money pit that drains your marketing budget with nothing to show for it. The difference almost always comes down to setup, structure, and intent matching. Let me break down…

What Is SEO in 2026 and Why Your Small Business Cannot Afford to Ignore It

by Shivangini

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25 May/26

Ask most small business owners about SEO and you will get one of two answers. Either “we tried it once and it did not work” or “we know we should be doing it but have not got around to it.” Both responses usually mean the same thing: the business is…

Why Small Businesses in Singapore Are Losing Customers Online

by Shivangini

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23 May/26

Most small business owners in Singapore are online. They have a website, maybe an Instagram page, perhaps even a Google Business listing. But the leads? Quiet. The enquiries? Sporadic. And nobody quite knows why. The honest answer is that being online and being visible online are two very different things…

Shivangini

Google Ads for Small Businesses in Singapore: What Works, What Wastes Money, and What to Do Instead

What Is SEO in 2026 and Why Your Small Business Cannot Afford to Ignore It

Why Small Businesses in Singapore Are Losing Customers Online

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